Fiverr CEO's take on AI and developing your AI superpowers
Leverage—May 12, 2025
AI forcing a career change in a matter of months?
A memo from Fiverr CEO Micha Kaufman has been making the rounds on social media. The first page has gotten the most attention from what I’ve seen, but the second and third pages are the most important.
Kaufman enumerates 7 actions you can take if the premise on the first page concerns you. Two thirds of this memo is about agency, and I think that’s a great place for our mindset to be when it comes to AI and the related changes to how we live and work.
Where does AI fit into your organization?
I’ve observed a tendency for people to dismiss, or at least back-burner, AI discussions and critical thought based on an implicit assumption that a particular type of work or task is too niche, too specialized, too physical, too [insert excuse] for AI to do.
I think this is a big mistake, and here’s the main reason why.
No matter what industry your business is in, no matter what you think makes your business money, I bet a huge part of what actually makes your business money are things that AI is already very good at (or at least good at helping with).
These are things like marketing, sales, risk management, and finance.
In short, AI is already terrific at amplifying one’s ability to do all of the basics that form the foundation of most successful businesses, regardless or niche or industry.
I say this from personal experience, and relate one related story below.
Using AI to help with financial analysis
As the chief executive of my small company I ask for a lot of help from many different sources. On financial matters, some of those advisors are AIs.
When the books close each month and our bookkeeper delivers monthly statements for my review, I will often delegate the first round of analysis and summary to my AI assistants. I similarly ask for their help with periodic cash flow projections and other financial analysis tasks.
In short order Claude, Gemini, or ChatGPT (sometimes all three) have prepared detailed summary reports for me to consider along with the statements. The reports include a breakdown of the numbers, relevant interactive visuals, and recommendations for indicators to watch or actions to take.
I usually do this with a simple “act like my CFO” type prompt. I’ll then follow up with questions and discussion as I would with a human finance team.
I, of course, review the results with a critical and skeptical eye, building trust over time where warranted and getting to understand limtations. In this way, my interaction with these tools is very much like my interaction with employees and other teammates.
These tools have not replaced anyone, they have allowed me to do more. They have enabled me to be a better executive and leader by putting more information at my fingertips, giving me more and better analysis for decision-making.
Delegation is a skill that takes deliberate study and practice, and results are highly correlated to the capability of the delegator. This applies as much with AI as with people.
Where AI fits in every business
Today, in May 2025, even if AI development stopped right now there are huge opportunities for businesses of all sizes, in all markets and niches, to leverage AI tools in ways similar to what I just described.
Obviously it makes sense to try to discern where things are moving and skate to where the puck will be, but there is also much that can be done right now and I think those present-day actions are often overlooked while we fret about the future.
Every business could benefit from a more efficient, faster, knowledgeable, and scalable back office foundation in core functions like sales and finance.
Whatever your role is in your business, I’m quite sure there are aspects of your job that AI can help you do better.
For less than you spend on coffee you can have access to these kind of tools today.
What are you doing to learn these tools and hone your superpowers?